Keeping a World Leader in the Lead
The most complete energy infrastructure focused company in the world, CB&I provides engineering, procurement and construction services on a global scale. To empower business development eSiteful utilized the enterprise features of Kentico
EMS – the industry-leading Content Management System that fully integrates Web Content Management, E-commerce, Online Marketing, and Intranet on one platform.
Delivering a new, consistent brand experience
Understanding customer segments and target markets prior to any creative or technical development is critical to developing a successful strategy. eSiteful partnered with key stakeholders to define an all new user experience and messaging. The new, modern design of the site reinforced the company as a forward-thinking organization while significantly enhancing the user experience with simple and focused navigation.
Driving business with personalized content
The new website allowed for content personalization which spoke to the varied needs of the global target audience. In addition, the Kentico personalized content systems allowed each lead to be updated with his or her web profile and history, providing business development personnel with a faster, more accurate and instantly vetted access to potential new clients.