AIG SunAmerica VISTA

VISTA is a quarterly online newsletter for AIG SunAmerica employees. It is dedicated to delivering fresh and compelling information about a wide range of business and people topics. The publication has the goal of promoting understanding and a strong sense of unity among all AIG SunAmerica companies.

AIG SunAmerica invited eSiteful to provide extensive creative input—from developing an appropriate name to giving the publication a fresh consumer-oriented look and feel. Some of the many features include: a scenic masthead that can be changed quarterly to give each issue a unique identity; a color-coordinated, easy-to-scan In This Issue area that provides links to every article on every page; interactive features for employee feedback; archived issues; a glossary; and custom script that automatically creates printer-friendly pages with a single click.

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“eSiteful came through with a design that made our online publication feel more like a printed publication—just what we were after.” –Kristal Zacharias, Manager, Corporate Communications, AIG SunAmerica

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