M.D. Anderson Cancer Center

Integrating marketing communications into your web site may seem, for some, to be a “no brainer,” yet many web developers are not skilled in the art of marketing communications and just as many marketers are uncomfortable navigating the sometimes muddy waters of new technology. Whatever the reasons, many sites hold little if any resemblance to the sophisticated marketing materials created for other media. This is unfortunate because your web site can be one of the most powerful marketing tools at your disposal. eSiteful is a group of creative designers and developers who understand the importance of maintaining a consistent brand message across all media.

M.D. Anderson recently called on eSiteful to redesign its home page. Along with creating innovative solutions for navigation and news delivery, the eSiteful team designed an integrated approach to include M.D. Anderson’s award-winning ad campaigns in the site.

http://www.mdanderson.org