Real estate powerhouse, Hines, chose eSiteful to redesign their primary Web site, hines.com. eSiteful initially performed an extensive competitive analysis to set benchmarks and it became clear the old site was not conveying the strengths of the company. We recommended the core focus of the new site be centered around three key messages: Investment, Development and Property Management.
Using extensive client input, eSiteful created and user-tested mock-up wire frames of the new site structure. We then created a design that met the expectations of external and internal audiences through both marketing messages and visual appearance.
The new site features an interactive Flash map showing property locations, fine-grained property search and browse, informative property sheets and visually dynamic photography. An interactive Flash timeline shows a history of Hines since its 1957 inception.
eSiteful also created a back-end Web application that enables Hines to keep track of an extensive amount of information about each property. The data from the application feeds the Web site and an array of customized Crystal Reports.