OGE Energy Corporation

When OGE Energy Corp. wanted to redesign and restructure their web presence for Oklahoma Gas & Electric, OGE Energy Resources and Enogex, they turned to eSiteful.

After analyzing OGE's marketing and communication goals, eSiteful devised a new structure that combined what had appeared to be separate entities into a single, logical unit, clearly under the OGE umbrella.

The site enables customers and business partners to find information quickly by making most pages available in two clicks or less. Navigation and mastheads are methodically consistent and toned down to focus attention on page content. A right-hand sidebar contains links to the latest news items, commonly used links and a live XML stock feed from CCBN.

When interviewed for an article about eSiteful in The Houston Business Journal, OGE's Susan Harkness said, “The main criteria I had was an ability to understand and continue a corporate direction. Besides possessing competitive pricing and capabilities, eSiteful added its own creativity to our corporate look and feel in a way that blended so well, its work looked just like another piece of the puzzle.”

http://www.oge.com