eSiteful President Greg Dawson Addresses Manufacturers Alliance Conference in Washington, D.C.

HOUSTON, TX, November 15, 2002 – eSiteful president Greg Dawson addressed the Manufacturers Alliance Conference in Washington, D.C., with a presentation on web site strategy and design. The presentation, entitled "Web Sites: The Good, The Bad and The Ugly," provided an overview of several brand-oriented sites, assessing their effectiveness and making suggestions for improvement. "Greg’s presentation was very well received, with several people making additional comments after he had left as to its usefulness," said David Danjczek, Vice President, Administration, and Council Director to the Public Affairs Council of MAPI.

The Manufacturers Alliance/MAPI is a leading executive development and business research organization serving the needs of senior management. MAPI activities range from management and policy research to the operation of Executive Councils and Conferences for executives in nearly every management discipline.

The Manufacturers Alliance/MAPI can be reached at www.mapi.net.

About eSiteful Corporation

eSiteful is a web development company that produces customer-focused web solutions. By joining information architecture and usability research with award-winning creative, eSiteful helps companies organize and restructure their web assets to create highly productive user experiences. A diverse client base includes organizations like Schlumberger, Merck & Co., CB&I, M.D. Anderson, and Plano ISD, among others.

eSiteful can be reached at http://www.esiteful.com.

Media Contact

Greg Dawson
713.825.5416
greg.dawson@esiteful.com

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