eSiteful Launches Consumer and B2B Site for OGE

HOUSTON, TX , August 30, 2002 – eSiteful Corporation today announced the launch of oge.com for OGE Energy Corp. (NYSE: OGE). Headquartered in Oklahoma City, OGE Energy Corp. is the parent company of Oklahoma Gas and Electric Company (OG&E), the largest electric utility company in Oklahoma; Enogex Inc., a natural gas pipeline and energy marketing business; and OGE Energy Resources, a nationally operating energy marketing company whose primary role is to optimize the generation, transmission and pipeline assets of OGE Energy. OGE Energy and its subsidiaries have about 3,000 employees.

The web site oge.com serves a wide range of both residential and business customers, each with different needs. Using proven processes, eSiteful analyzed customer needs, talked to OGE employees, studied marketing materials including TV, radio and printed media, and came up with a plan that set the standard for online communications at OGE. They then worked with OGE through all phases of production to make sure the original intent was carried out. The result is the new oge.com.

Part of eSiteful’s online strategy involved merging what had been separate entities into a single, logical unit, clearly under the OGE Energy Corp. umbrella. It was important that a clear distinction remained between each business unit, as well as a clear understanding of how they work together. eSiteful accomplished this through its design of top-level navigation that allows users to move uninterrupted among the operating units, though each unit has its own section home.

“It was a challenge, but we really did accomplished what we originally set out to do,” says eSiteful President Greg Dawson. “It sounded simple in practice, but we had to get buy-in to really make it work. It goes to show you the kind of results you can get when all the business units work together,” Dawson adds.

Besides providing a clearer look at the overall company, the site features navigation and mastheads that are methodically consistent and toned down to focus attention on page content. “Most folks agree that content is primary; after all, that’s why it’s called content. We always ask why, then, do people make navigation the primary visual element? In advertising it’s all about focus, and we apply that content focus to every site we build,” says eSiteful Creative Director Les Lee.

For consumers, the site contains sections like online bill-pay, energy system tips, and helpful hints when buying a new home, as well as an interactive Flash element that illustrates how a heat pump works. Business customers will find online bill-pay, a Business Resource Center that contains a wealth of information about doing business in the state, a comprehensive section specific to the food service industry and a section that contains the industry-specific energy solutions that OGE offers.

Enogex and OGE Energy Resources customers can access company information, as well as live information about their various business operations. The OGE site is available at http://www.oge.com.

About eSiteful Corporation

eSiteful is a web development company that produces customer-focused web solutions. By joining information architecture and usability research with award-winning creative, eSiteful helps companies organize and restructure their web assets to create highly productive user experiences. A diverse client base includes organizations like Schlumberger, Merck & Co., CB&I, M.D. Anderson, and Plano ISD, among others.

eSiteful can be reached at http://www.esiteful.com.

Media Contact

Greg Dawson
713.825.5416
greg.dawson@esiteful.com

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