eSiteful Launches Saudi Aramco World Web Site

HOUSTON, TX, January 12, 2004 – eSiteful Corporation today launched the Saudi Aramco World online edition (www.saudiaramcoworld.com). The web site for Saudi Aramco’s flagship magazine puts the current issue as well as 1,700 stories dating back to 1960, at readers’ fingertips.

“We were going after a clean and uncluttered look that would also have a top-of-the-line search engine and content management system under the hood,” said Dick Doughty, Saudi Aramco World managing editor, who championed the project. “The challenge was to take the print edition and not just reproduce it in the electronic reading environment, but translate it into a new medium that has its own peculiar constraints, opportunities and logic. eSiteful brought the right stuff to the project.”

Rob Arndt, Saudi Aramco World editor, praised eSiteful’s “superb visual articulation” and on-time delivery just nine months after Aramco Services Company President and CEO Mazen I. Snobar gave the project a green light.

Electronic graphic design is as different from print “as television was from radio,” said Les Lee, eSiteful Creative Director. The traditional building blocks of a print publication—covers, table of contents, two-page spreads and so on—”have only rough counterparts on the web, so we proposed combining several elements into one opening page that connects to the print edition. It keeps the same feel, but at the same time is a purely electronic product,” Lee noted. “The result was just beautiful.”

Aramco Services Company (ASC) is a wholly owned subsidiary of Saudi Arabian Oil Company (Saudi Aramco), the national oil company of Saudi Arabia. ASC has a contract with its parent company under which it provides a wide range of services through six departments operating out of its headquarters in Houston, Texas, and an office in Washington, D.C.

About eSiteful Corporation

eSiteful is a web development company that produces customer-focused web solutions. By joining information architecture and usability research with award-winning creative, eSiteful helps companies organize and restructure their web assets to create highly productive user experiences. A diverse client base includes organizations like Schlumberger, Merck & Co., CB&I, M.D. Anderson, and Plano ISD, among others.

eSiteful can be reached at http://www.esiteful.com.

Media Contact

Greg Dawson
713.825.5416
greg.dawson@esiteful.com

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